Not sure which foundation shade to choose? Here's how to pick the right one for skin after 40, plus the easiest way to try shades before you buy a full size.
Try before you commit: shade sample packs ($3.99)
The Hydrating Foundation SPF 15, Dewy Finish ($27) comes in 25 numbered shades. To find yours, start with a sample pack of five shades for $3.99: shades 1-5, 6-10, 11-15, 16-20 or 21-25. Pick it from the shade menu on the product page.
Our foundations and their shades
- Hydrating Foundation SPF 15, Dewy Finish ($27): lightweight and moisturizing with a fresh, dewy finish. 25 numbered shades, plus $3.99 sample packs.
- Luminous Powder Foundation for Mature Skin ($26): a soft matte powder. 6 shades: 1 Light, 2 Apricot Light, 3 Natural Beige, 4 Warm, 5 Mystic Beige and 6 Sun Kissed.
- Foundation & Concealer Duo, Mineral SPF ($25): a matte foundation and concealer in one. 11 numbered shades: 110, 120, 140, 150, 160, 200, 220, 300, 310, 320 and 330.
How to match your shade
- Test on your jawline, not your wrist. Swipe two or three shades along the jaw so you can see where your face meets your neck.
- Check in daylight. Indoor light can make shades look warmer or cooler than they are. Look near a window.
- Wait a few minutes. Let the foundation settle before you decide; the shade that disappears into your skin is the one.
- In between two shades? The brand suggests mixing two shades to match your skin tone.
- A little too light? The brand notes a lighter shade can double as an under-eye concealer, so it won't go to waste.
Not sure which skincare to wear under your foundation? Take our free 60-second skin quiz.
The Luminous Powder Foundation and the Foundation & Concealer Duo are part of Mix & Match: choose any 2 eligible items and save 10% automatically. US orders of $45+ ship free. First order: 10% off with code WELCOME10.